Table 5. Results of a survey on the ‘Habituation of wood culture’ promotion strategy

Promotional strategy 3 Habituation of wood culture
Goal Develop and distribute promotional content to diffuse the wood culture
3-1. Develop and utilize various promotional contents to induce wood-friendly interest
 □ Development of promotional content for 7 types of wood culture for public sympathy Priority
  ○ (Information content) Establishment of DB by type of wood culture, production and utilization of digital map Urgency Importance Feasibility Strategy Assignment
   - Establishment of 7 types of wood cultural resource portals, provision of information, and analysis of user preferences 2.12 2.32 2.26 9 33
   - Production and use of digital maps by wood culture type for web maps and services using big data 1.92 2.14 2.15 14 45
  ○ (Experiential content) Development of content to induce various experiential activities Urgency Importance Feasibility Strategy Assignment
   - Develop content and prepare operation plans related to things to do, see, and experience activities 2.28 2.60 2.54 1 11
   - Designating space for wooden facilities and operating leisure programs to promote understanding of wood culture 2.11 2.40 2.40 7 28
 □ Development and distribution of online and offline programs for public communication Priority
  ○ (Online content) Analysis of tends by media and development of accessible content to effectively deliver information Urgency Importance Feasibility Strategy Assignment
   - Development and distribution of visual online content using infographics, YouTube, etc. 2.24 2.49 2.68 2 12
   - Development and distribution of virtual experience-type online content such as AR, VR, and Metaverse 1.83 2.15 2.24 13 44
  ○ (Offline content) Development of on-site wood education and wood culture exhibition content to support the local wood culture community Urgency Importance Feasibility Strategy Assignment
   - Develop and distribute offline content through the organize and support of the 「National Participation Wood Culture Promotion Group」 1.92 2.30 2.29 12 39
   - Development and distribution of offline content through the organization and support of a 「Wood culture diffusion support group」 for local specialization 1.83 2.15 2.05 16 60
3-2. Development of a wood cultural experience event program to encourage wood-friendly participation
 □ Development of citizen participation program in everyday life to make wood experience part of daily life Priority
  ○ (Contest event) Discovering contests through materials and contents of wood culture in everyday life Urgency Importance Feasibility Strategy Assignment
   - Develop ways to utilize materials such as wood and quality of life, wood and health, wood and community revitalization, etc. 2.26 2.52 2.47 5 19
   - Establish a plan to utilize the contest results in connection with program development and related projects 2.05 2.35 2.24 10 35
  ○ (Cultural event) Promotion of events where people can directly checked and select wood and wood products Urgency Importance Feasibility Strategy Assignment
   - Preparing plans to expand wood culture festival events, including the ’I Love Wood’ campaign and ‘Wood Week’ 2.19 2.55 2.66 3 13
   - Establishment of measures to connect wood industry clusters, collection points, and distribution centers, such as opening a wood material market and wood product exhibition hall 2.33 2.63 2.38 4 14
 □ Development of an expert participation program for the industrialization of wood experience Priority
  ○ (Expert participation) Discover wood culture events that include all fields of wood use, including architecture, are, and design Urgency Importance Feasibility Strategy Assignment
   - Developing plans to promote contests, exhibitions, and cultural events such as the 「Wood Culture Fair」 to encourage the participation of wood culture experts 1.97 2.28 2.26 11 38
   - Establishment of a plan to share the activities of wood culture companies and wood professional planners to promote the 「Wood culture interpretation contest」 1.79 2.16 2.10 15 49
  ○ (Industrialization support) Finding support cultural events to expand the wood culture and craft industry Urgency Importance Feasibility Strategy Assignment
   - Proposal of a plan to promote industrialization support events through design and idea contests for the use of wood in everyday life and the development of regional revitalization products 2.19 2.56 2.45 6 21
   - Prepare a plan to promote start-up support events for each type of wood culture that can be industrialized, such as wooden construction, wood products, and wood experience 2.11 2.43 2.27 8 30