Table 3. Results of a survey on the ‘Standardization of wood culture’ promotion strategy

Promotional strategy 1 Standardization of wood culture
Goal Technology and policy development to build wood culture infrastructure
1-1. Improving wood information services and usage technology to build wood culture infrastructure
 □ Arrangement of a plan to link demand and suppliers by establishment a wood information service system Priority
  ○ (System construction) Providing wood information by high-visibility demand source Urgency Importance Feasibility Strategy Assignment
   - Establishment of the DB for consumer-oriented wood culture by wood species, standards, and purpose 2.37 2.71 2.62 2 4
   - Improving and utilizing wood culture information provision platforms such as Dadream and Wood Information Call Center 2.08 2.43 2.58 9 23
  ○ (System utilization) Presentation of a plan to establish a stable distribution network and provide incentives Urgency Importance Feasibility Strategy Assignment
   - Presenting a consumer-friendly online marketing plan linked to the wood information system 2.18 2.53 2.26 10 25
   - A plan to provide incentives to encourage input of necessary information into the system 1.99 2.21 2.16 13 43
  ○ (Demand outlook) Prediction of future consumption of wood cultural resources using social psychological concepts Urgency Importance Feasibility Strategy Assignment
   - Analysis of relevant variable and effects affecting future demand for wood culture 1.76 2.15 2.02 18 53
   - Forecasting future consumption of wood culture using quantitative and qualitative forecasting methods 1.79 2.13 1.97 19 54
 □ Establishment of measures to increase preference for wood products through the discovery of new technologies, development and distribution of new products Priority
  ○ (Discovery of new technologies) Development of use and processing methods using harvested domestic wood Urgency Importance Feasibility Strategy Assignment
   - Discovering demand for harvested wood products through the development of new technologies suited to the characteristics of domestic wood 2.36 2.64 2.29 7 17
   - Development of various product modules and semi-finished products to ensure tractability 2.23 2.58 2.48 8 18
  ○ (Development and distribution of new products) Establishment of a plan to preferential purchase and provide incentives for new and innovative technology-certified products using domestically produced woods Urgency Importance Feasibility Strategy Assignment
   - Life cycle evaluation of new and innovative technology-certified products linking LCI data of wood products (LCA) 2.10 2.49 2.16 11 32
   - Development of carbon storage evaluation index for wood products using domestic materials 2.33 2.72 2.54 4 6
1-2. Inducing private business and developing regional specialized policies to expand wood culture infrastructure
 □ Improving public and private projects and developing policies through appropriate use cases of wood Priority
  ○ (Public commercialization) Presenting a success model through the expansion of wooden public building and facilities Urgency Importance Feasibility Strategy Assignment
   - Technical support services, monitoring, and development for wooden public buildings 2.40 2.72 2.54 3 5
   - Development of a successful model for living environment public wooden construction and facilities 2.35 2.64 2.57 5 8
  ○ (Expansion of private business) Inducing private business expansion through a public business success model Urgency Importance Feasibility Strategy Assignment
   - Preparation of scientific basis data on human compatibility and eco-friendliness of wood to ensure the reliability of wood and wood products 2.53 2.87 2.54 1 2
   - Establishment of quality standardization and deregulation measures to promote private business use of wood and wood products 2.35 2.68 2.45 6 10
 □ Developing a wood culture hub policy through the expansion of specialized regional infrastructure Priority
  ○ (Regional specialization) Expanding the use of local wood in connection with the wood industry Urgency Importance Feasibility Strategy Assignment
   - Development of a model with a great regional ripple effect linked to local specialized wood industrial complexes and wood industry clusters 1.99 2.31 2.14 12 41
   - Prepare plans to strengthen support for local wood products development to reduce carbon footprint and revitalize the local economy 1.93 2.23 2.02 14 46
  ○ (Hubs) Promoting wood culture hubs using regional specialized model networks Urgency Importance Feasibility Strategy Assignment
   - Analyzing the current situation and preparing measures to strengthen roles through monitoring by regional specialized model 1.89 2.21 1.99 15 47
   - Development of a wood cultural region model to expand synergy of regional specialized networks 1.92 2.16 1.92 17 51
  ○ (Establishment of governance) Network connection and governance establishment for each wood culture element Urgency Importance Feasibility Strategy Assignment
   - Survey the types of stakeholder conflicts by network type and prepare conflict management and efficient operation plans 1.90 2.16 2.00 16 48
   - Development and distribution of educational content to establish wood culture 1.71 2.01 1.80 20 56