Table 4.
strength and opportunities for the Australian wood industry (Makowski, 2014)

Strength Opportunities
- Located in the Asia-Pacific region, which is a significant growth area.- Excellent wood resources and land availability.- Competitive wood price.- The reasonably strong Australian economy.- Well-known industry players with business models and concepts. - Export for value-added products.- Operate with fully integrated processing using established business models by executing new models to improve the market.- Update facilities to increase asset productivity.- Provide customized export solutions, including the product, marketing, and supply chain.